E-Commerce & Retail · 2023
A live auction you can follow without losing the lot
A live bidding app for antiques and second-hand pieces, connecting buyers and sellers across the Middle East and North Africa.
- Sector
- E-Commerce & Retail
- Our role
- UX/UI design
- Year
- 2023
Led by Bahaa Hawari, founder of BeCollabs.
- Live
- Real-time bidding state
- MENA
- Region served
The challenge
Live bidding is the hardest screen in commerce. The price changes while you are reading it, the clock is running down, and one second of confusion costs you the item. It also has to serve two opposite people at the same time: someone selling one piece they inherited and will never list again, and someone tracking bids across four auctions at once.
Our approach
Three things decide whether you win: the current price, the time left, and whether you are ahead. We gave those three permanent positions on the screen and never move them, so your eye learns where to look in the first few seconds and does not have to search again under pressure. Listing was cut down to what one person with one object can finish in a sitting. On the buying side you can watch several lots at once and be told the moment you are outbid. The aim was a marketplace an antiques collector can use without being an app person.
The outcome
One app that serves a one-time seller and a serious bidder, without either being handed the other's interface.
Get in touch
Tell us what is stuck
Thirty minutes, no slides needed. Tell us the problem and we will come back with our first read on it.
What happens next
- 1. You pick a time, or just send us the problem.
- 2. We reply within one working day.
- 3. You get our first read on it. No charge, no deck.